CENTRE33

END-TO -END WEB APPLICATION REDESIGN

Centre33 aims to empower 2SLGBTQIA+ children and youth through advocacy, support, and meaningful opportunities that help build communities where diversity is valued, equality is upheld, and everyone can live openly and without fear of discrimination. The centre is grounded in values that recognize the dignity and worth of every person, regardless of their sexual orientation, gender identity, or expression. By actively addressing systemic barriers, Centre33 works to create inclusive and equitable society for all.

BACKGROUND

This project was completed for our Applied Project course at Algonquin College in collaboration with Centre33. It was proudly awarded 1st place in the Interactive Media Design program at Algonquin College of Applied Arts and Technology.

ROLE

UX Designer (Co-lead) |

Project Planning & Strategy, Team Leadership, User Research, Sitemap, Wireframing & Prototyping, Evaluation & Iteration

DURATION

4 months

Jan - Apr 2025

TEAM

Raija Rudiak: Leader - Graphic Designer

Lyn Nguyen: Co-lead - UX Designer

Gian Ramelb: Client Relations, Research & Development

Akashdeep Bhandari: Research & Development

The Process

01

Define.

  • Attend Stakeholder / Weekly Review Meetings

  • Conduct Competitor Analysis

  • Perform Target Audience Research

  • Create Content Strategy / Content Inventory

  • Select Technology Stack

  • Create Project Plan

02

Define.

  • Develop mood boards

  • Design and refine branding guide

  • Create User Personas

  • Map out user journeys

  • Create wireframes

03

Develop.

  • Prototype Looka site on development server (e.g. test domain site)

    • Setup theme and plugins on the development site

    • Customize Theme

    • Align branding to the site

    • Add and organize content

    • Make custom changes to the code

  • Implement SEO

  • Testing

 

04

Deploy.

  • Prepare for Final Review

  • Prepare Looka Website Builder training materials for the client

  • Suggest Domain choices

  • Handoff Website

The goal

How might we enhance accessibility features, mobile optimization, and user-friendly design to effectively serve Centre33’s target audiences?

TAKEAWAYS

✨ Retrospective meetings play a crucial role in helping team members identify issues that need to be addressed or improved in a timely manner to stay on track with the project timeline.

After having a meeting with the client every Friday, and due to time constraints, we scheduled our retrospective meetings immediately afterward. These sessions typically included:

  • Identifying and discussing any issues or challenges, along with possible solutions

  • Reflecting on lessons learned from recent obstacles

  • Recognizing team members’ contributions and offering mutual support

✨ The success of teamwork always comes down to finding a balance between analysis and empathy.

  • Recognition and validation throughout the process help team members feel encouraged and motivated to complete their tasks.

  • It's essential to understand the underlying reasons behind the final decisions that were made when issues arise.

  • If necessary, it's best to seek help or advice from other relevant individuals.

RESULTS

✨ Achieved up to 95% satisfaction from both the client and their end users, based on feedback such as:

  • A neat and clean design layout that enhances the overall user experience

  • Target youth users in the testing phase expressed excitement about the new mobile-optimized version, saying it made it much easier to check the event timeline and schedule

  • The Emergency Contact and Donation sections are now prominently and effectively positioned

✨ 1st Place Winner in the Interactive Media Design program at the Applied Project Day showcase at Algonquin College

Curious to know more?